This campaign was designed for an HVAC service company looking to generate more local customer inquiries through Google Search.
The campaign focused on high-intent searches from customers actively looking for HVAC services, with geographic targeting designed to reach potential customers within the company’s service area.
Conversion tracking was configured to measure both online lead forms and direct phone inquiries.
Industry
HVAC Services
Service
Google Ads Lead Generation
Campaign Duration
7 Days
Campaign Type
Search + Call-Focused Advertising
Primary Goal
Qualified Local Lead Generation
The campaign recorded 28 total conversions, consisting of 13 lead-form submissions and 15 phone-call leads, with approximately $3.14K in total Google Ads spend.
The campaign focused on reaching homeowners actively searching for HVAC services through Google Search.
Search Advertising
Targeting users actively searching for HVAC-related services.
Geographic Targeting
Focusing advertising on potential customers within the company's service area.
Call-Focused Campaigns
Making it easier for high-intent prospects to connect directly by phone.
Conversion Tracking
Tracking both lead-form submissions and phone-call inquiries instead of measuring clicks alone.
The campaign demonstrated how a focused local Google Ads strategy can turn high-intent searches into measurable customer inquiries.
With 28 total conversions, including 13 lead-form submissions and 15 phone-call leads, the campaign was structured around real customer actions—not clicks alone.
Managed a locally targeted Google Ads campaign designed to generate HVAC inquiries through Search and call-focused advertising. Over a 7-day reporting period, the campaign generated 28 conversions—13 lead-form submissions and 15 phone-call leads—with $3.14K in ad spend.
The campaign focused on high-intent local searches, geographic targeting, and conversion tracking to measure actual customer inquiries.
We help HVAC and local service businesses build smarter digital growth systems—from high-converting websites and SEO to Google Ads, AI automation, and lead generation.
